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    Ambitious Huawei Overtook Apple

    Sunday, December 27, 2015, December 27, 2015 EDT Last Updated 2015-12-28T01:46:40Z
    Jakarta - Huawei will boost investment in research & development (R & D) in order to overtake the dominance of Apple in the business realm of electronic devices, especially in the smartphone market is still controlled by the iPhone.
    Ambitious Huawei Overtook Apple
    "We have set up 16 R & D institutions abroad. Huawei to invest 40.8 billion yuan for R & D in 2014, or 14.2% of annual revenue, "said Huawei CEO Ren Zhengfei, as quoted from the site, Monday (12/28/2015).

    Chinese electronics giant has increased its investment over 190 billion yuan in technological innovation, and holds a total of 76 687 patents. More than 18,000 patents related to the terminal, which has laid the foundation to expand its offering of smartphones.

    "We put the money in all the latest technologies in the communications industry. In technology Huawei is not a second global brands such as Ericsson and Nokia. Believe it or not, our goal is to overtake Apple in the future," said the CEO further.

    In the European market Huawei smartphone is priced between 400-500 euros, and claimed to have mastered the market more than 60% in some Western European countries. Huawei also this year got a pretty good sales in Central Europe, East and North with sales of more dai 3.46 million units, an increase of 114% compared to last year's sales.

    Huawei has overtaken Samsung and Apple in some developed countries, including Spain and Portugal. International sales are expected to contribute 40% of the company's revenue in 2016.

    This year Huawei reported smartphone shipments have surpassed 100 million units this year. Within five years, Huawei sales rose significantly, whereas in 2010, cell phone sales are not more than 3 million units. Within five years has reached 75 million units, and this year to 100 million units. (rou)



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