iPhone SE. © 2016 REUTERS / Stephen Lam
Apple sells iPhone SE with prices starting at $ 399 for 16GB of memory capacity variants. But you know when the price of all the components of the iPhone SE is not that expensive.
Based on the demolition carried out by Chipworks and IHS, the price of the iPhone SE when viewed from the component is estimated at only USD 160 or IDR 2.1 million. This is very far from a given price Apple, which is USD 399 or IDR 5.3 million. Even in countries such as India price soared to IDR 8.5 million.
In fact, the price of the 64GB version of the iPhone SE all its components is IDR 2.2 million, and sold by Apple starting price of IDR 6.6 million. Yes, actually it only took IDR 100 thousand to replace the internal memory of 16GB to 64GB.
Then, why is the price of the iPhone SE can be very expensive? Is Apple too much to take advantage? The answer could be yes and no. First it should be known when the price of 'expensive' iPhone SE paid by buyers not only to pay components, but a variety of other costs such as marketing, assembly, and much more. But, if the margin reasonable price so much?