F1 logo which until now we see is a logo that has existed since 23 years ago. Precisely, the logo appeared around 1993 late 1994. We love the F1 logo, creative enough to rely on negative space to convey hidden messages. Among the letter F and red accents, there is actually a number 1 to define F1, and a red accent after the number 1 represents the speed of the F1 car.
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Well, after a long time not change the logo, the leaders of Formula 1 decided to replace the old logo with a new logo. After the end of the Abu Dhabi GP, F1 announced their new, simpler logo that will be used in the 2018 season. According to Wieden + Kennedy London involved in the project, the new F1 logo depicts two F1 cars fighting the final corner to the finish line. If the description is so, it looks clear the elements.
F1 commercial head Sean Bratches said that the decision to replace the logo has occurred because the old design is not suitable for modern digital platforms or F1 official merchandise. According to him, F1 must follow other world brand examples that have simplified their brand to take advantage of the digital era better. Examples such as Coca-Cola, Starbucks and Instagram.
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Bratches added, "In our business and vision, the negative space 1 in the old logo is not conspicuous on the digital platform. If I have a poll on the number of people I've met and discussed since I got here, many of them are unaware of the number 1 in the old logo negative space. So, we want this new logo to be simpler and clearer, this is important for digital purposes. "
The new logo was launched and used officially ahead of the opening of the 2018 Australian Grand Prix. "We will relaunch the F1 brand, and we will introduce a new graphics package for our television production. We will outline new production concepts, responsive new web platforms, new social networks, live and non-live OTT platforms, "lids Brtaches. What's your opinion about this new logo? Convey in the comment field!