Microsoft buys Activision Blizzard for US$ 69 billion to develop Metaverse -->
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    Microsoft buys Activision Blizzard for US$ 69 billion to develop Metaverse

    Wednesday, January 19, 2022, January 19, 2022 EDT Last Updated 2022-01-24T23:30:08Z

    Microsoft spent US$ 69 billion (Rp 991 trillion) to buy Call of Duty game developer, Activision Blizzard, to prepare for its future version of the metaverse.

    The deal was announced by Microsoft and became the biggest deal in the gaming industry in history. The acquisition makes Microsoft the third-largest technology company in the gaming industry globally after Tencent and Sony.

    "Games are the most dynamic and engaging category of entertainment across all platforms today and will play a key role in the development of the platform metaverse," said Microsoft Chief Executive Satya Nadella.

    Of course, Microsoft's move is in line with the steps of US multinational companies who are getting ready to establish a virtual space in the metaverse.

    A new world that allows many people to do good work, play, socialize like life in the movie “Ready Player One”.

    As a company that has had success with its cloud development, Microsoft has significantly increased its stake in Activision which has recently declined.

    Whereas prior to the agreement, Activision's shares had decreased by 37 percent due to cases of alleged sexual harassment by Activision CEO Bobby Kotick.

    Activision, which is also developing the games “Overwatch” and “Candy Crush”, is likely to have a new CEO if this acquisition goes well.

    Not specifically mentioning Bobby Kotick, Nadella said it takes the right people to have a new culture at Activision when asked about the company's future leadership.

    "It is critical for Activision Blizzard to push for a renewed cultural commitment, the success of this acquisition will depend on it," he said.

    Data analytics company Newzoo said the gains from the acquisition of Microsoft and Activision allowed Microsoft's market share to jump to 10 percent from the previous year's 6 percent.

    After having 25 million subscribers of its cloud gaming service, Microsoft will also gain 400 million monthly active users on Activision.

    Of course, this needs to be highlighted because this community will later play a big role in the development of Microsoft's metaverse. 

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