Finally, the Tesla Killer was officially introduced by the Honda and Sony joint venture, Afeela. This Honda and Sony collaboration electric car is clearly not to be underestimated.
As the release received by updetails.com, Honda and Sony, who are members of Sony Honda Mobility Inc. (SHM) introduced a smart electric car prototype called AFEELA at the 2023 Consumer Electronics Show (CES) in Las Vegas, Nevada.
AFEELA explained that it was designed with the aim of creating a new value standard for mobility where car elements shift from power and performance to software, network and driving experience.
"Sony Honda Mobility Inc. strives to become a Mobility Tech Company that will pursue innovation in mobility by combining cutting-edge technology and shared passion with people who pioneer the future with creativity," said Sony Honda Mobility Inc. CEO, Yasuhide Mizuno.
The Honda-Sony electric car is called Afeela Photo: Doc. Honda-Sony
For the record, the name AFEELA represents the word "FEEL" which is central to the mobility experience. AFEELA expresses interactive relationships where users experience mobility as intelligent entities using advanced sensing and networking technologies.
To support safety and security features, AFEELA will be equipped with a total of 45 cameras and sensors inside and outside the vehicle. To advance intelligent mobility, the SoC from Qualcomm Technologies' Snapdragon Digital Chassis will be used in key features including AD/ADAS, HMI/IVI, and telematics. SHM will establish a strategic technology partnership with Qualcomm Technologies to realize mobility experiences.
The Honda-Sony electric car is called Afeela Photo: Doc. Honda-Sony
It is planned that SHM will develop a production model based on this prototype, and plans to start pre-orders in early 2025. Then SHM will start conducting sales activities at the end of 2025 after which deliveries will begin in mid-2026 in North America.
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